OVERVIEW
B2B marketing campaign and conference brand that celebrates all things retail.

APPROACH
I designed each icon used in the key art of this campaign. The neon style creates an eye catching look within a Las Vegas setting. I established the campaign style guide, created a custom font, designed various digital and print materials. I also art directed a team of videographers and set the style for all motion graphics and videos.

DELIVERABLES
Key art, animated LED screens, digital banner ads, print ads, leasing books, videos, trade show booth, event signage

COMPANY Brookfield Properties
ROLE Lead Designer & Art Director