Madly
Brand Identity
OVERVIEW
Brand identity for Madly, a digital resource guide for creative freelancers.
DELIVERABLES
Hand-drawn primary logo, secondary logos, icons, illustrations, applications, brand guidelines, copywriting (brand slogans)
CLIENT Madly
ROLE Creative Director / Designer
Illustrations inspired by “mad scientist” motif.
Hand-drawn logos and illustrations give the brand a bespoke feel, further appealing to its target audience of creatives.
Custom logos combined with brand ethos “do it madly or not at all” speaks to target audience of creatives, freelancers, and solopreneurs.
