Wild Violet
Branding

Wild Violet is a boutique online shop. Taking inspiration from the brand's tagline "never a shrinking violet" I created a brand style guide that is feminine yet a little rough around the edges. The logotype has subtle imperfections in the letter shapes and the symbol is a loosely drawn woman that invokes independence and strength. 

Client: Wild Violet
Services: Creative Direction, Graphic Design, Illustration, Branding