We Mean Retail
We Mean Retail is a campaign that showcases how Brookfield Properties is making innovations in retail real estate. The campaign was comprised of outdoor advertisement, LED screens in Las Vegas, print and online ads, and printed leasing books. The neon approach is meant to allude to neon signs of physical stores. I created the icons to be a celebration of all things retail. Our ads and videos used an animation style reminiscent of neon lights turning on and really fit the bright lights and grandeur of the Las Vegas strip. Our eye-catching online ads were the highest clicked on the Women's Wear Daily website. View neon animation here.
Company: Brookfield Properties
Role: Graphic Designer
Video Animation: Brian Henry Design, Brooke Turrell