Madly is an up and coming online shop that aims to empower businesses through launch kits and e-commerce Shopify themes. One of the key things that Jessica, the founder and I, talked about was how to make her business stand out in the sea of theme and template providers. The name name "Madly" comes from the idea of a mad scientist, or someone persueing something very passionately. I used that as inspiration in the illustrations and branding. Building upon the name, Madly, we came up with the tagline: "Empowering dreamers, schemers, thinkers and makers" and used that in one of the logos as well as other collateral.

Client: Madly
Services: Creative Direction, Branding, Graphic Design, Custom Illustration, Copywriting