Log Off, Live On
Campaign Concept
Log Off, Live On is a concept for Brookfield Properties' consumer-facing campaign. The campaign is meant to be a celebration of brick-and-mortar and retail. The phrase "log off, live on" is a cheeky way of saying to the consumer "take a break from online, come explore irl." In collaboration with the VP of brand and creative, I refined these concepts by combining a hand-drawn and hand-lettered approach with clean yet fashionable photography.
Company: Brookfield Properties
Role: Graphic Designer