Hindman Palm Beach Campaign
Creative Direction + Graphic Design
Hindman's Palm Beach Week is a week in which several in-person and online auctions take place. This campaign comprised of window graphics, print ads, digital ads, and social media posts. In an effort to boost brand recognition within the neighborhood that the building is located in, we designed large-scale, eye-catching window graphics. The digital ads and social media ads used the same key art and through motion gave life to the design. Doing a wholistic campaign like this was new for the company so using a QR code and UTM links we were able to track the success of the campaign.
Company: Hindman Auctions
Role: Creative Director