Rebrand and Campaign Concept
Located on the Las Vegas strip Fashion Show is one of Brookfield Properties' most iconic destinations. In this project I explored concepts for rebranding the property. Concepts included a logo redesign, event collateral, ads, billboards, and outdoor signage. The imagery I chose features fashionable people but not fashionable in that typical way. There is something unconventional which goes back to our brand strategy for positioning Fashion Show as all fashion, not just a certain type of fashion, encouraging consumers to embrace their own unique style.
Company: Brookfield Properties, Fashion Show Las Vegas
Role: Graphic Designer