As Brookfield Properties continues to grow and evolve, the creative team of the retail sector was approached to rebrand the entire company. The goal of the rebrand was to help position Brookfield Properties as an innovative and global company in real estate and to create a brand that would work well across all sectors--office, multifamily, retail, hospitality, and logistics. I worked on a couple of concepts including this one on which I collaborated with my creative director on and which ended up being the chosen concept. Once the concept was chosen I helped lead the rollout and execution which included: redesigning our leasing books, marketing material, social media, and website.
Company: Brookfield Properties
Role: Graphic Designer, Web/UX Designer